Thursday, 26 February 2015

Improved Audience Case Study





According to Mulvey, mainstream Hollywood film "coded the erotic into language of the dominant patriarchal order" Mulvey indicates that this coding is, in the essence, the establishment of the "male gaze"
   Naturally constructed, the male gaze refers to the act of viewing women as objects, of adopting the role of spectator, but metaphorically, it refers to way of thinking about and acting within society. Consequently, the negative and inaccurate sexualised representation of women in this video will this reinforce misogynists attitudes that women are toys/playthings and candy, therefore untalented.

     

Thelma & Louise break the barriers of how hey are defined by their gender.







1 comment:

  1. A vast improvement. You have strongly referenced media theory in your discussion whilst also making effective inter textual references to Thelma and Louise which was clearly influential in the making of the music video.

    Also you have included the male gaze theory which is particularly relevant in this music video. Note re the hypodermic theory that media texts which represent women as flirty sex objects reinforce misogyny in a male audience and lead to domestic violence.

    Interesting and intelligent.

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