Representation Case Study

Improved Audience Case Study

According to Mulvey, mainstream Hollywood film "coded the erotic into language of the dominant patriarchal order" Mulvey indicates that this coding is, in the essence, the establishment of the "male gaze"
   Naturally constructed, the male gaze refers to the act of viewing women as objects, of adopting the role of spectator, but metaphorically, it refers to way of thinking about and acting within society. Consequently, the negative and inaccurate sexualised representation of women in this video will this reinforce misogynists attitudes that women are toys/playthings and candy, therefore untalented.

     

Thelma & Louise break the barriers of how hey are defined by their gender.

Audience Case Study

Applying Genre Theory to "Fairy Tale of New York"

Applying Narrative Theory to Music Videos

Applying Goodwin's Theory to Echosmith's 'Come Together'

Research Ideas

 

This music video 'Stay High' has influenced are ideas for our music video as it gives a realistic interpretation of a young adolesences behaviour in society today, such as going to parties and getting intoxicated which is one of the ideas that we want to include in our montage for our music video -'When We Were Kids'.
Also, this has given us ideas as to what camera angles and movement we may involve. There is a variety of slow motion and fast paced movement in this video, however, as the track we have chosen is very upbeat, the edit of our music video will be at quite a fast pace. This song gives a narrative story based on the girl who is very intoxicated and lost herself in the music; this is something we could try with our own music video and focus it on a particular character.





Another song/music video that has been an influence for us is 'Sigma - Nobody To Love' as it involves very positive imagery and uses a beach as a location. This is a location we could potentially use as it has a summer vibe and the performers illustrate that they are having fun, which is something we want to get across in our own music video. Also, going to the beach is a very common thing that teenagers do in the summer. Similarly, to 'Stay High' the movement used in this video has a range of fast pace movement and slow motion.

The use of media language in "Afrika Shox"

The use of media language in africa shox from laurenstandley

Lauren Standley A2

Hi, this is my new blog for my A2 coursework.