Print Production Research (Similar Genre)

Our chosen track for our music video, 'When We Were Kids' by AnxiousAlibi comes under an 'indie pop' genre, therefore I thought it would be useful to research indie pop artists and their album artwork.
I came across a list of indie pop artists on wikipedia such as Lorde, Bastille and Kodaline.

All three of these album covers have similarities. For instance, the text is white and the font is simple, however it still stands out. Although, the images used are the main focus rather than the artists/albums name.
  Lorde's album uses a close up of her face which is an extremely similar shot to one used in one of her music videos, therefore I may incorporate close ups of the actors of my music video in one of the panels in my digipak. Alternatively, in Kodaline and Bastille's covers, the location is what mostly grabs an audiences attention and makes it appealing; the locations would encourage customers to buy the albums as Kodaline's has a lovely scenery, but Bastille's is quite mysterious. Therefore, I would like the image on my front panel to be an appealing location. Perhaps mousehold where we filmed our best footage as you can see the Norwich City skyline and it looks beautiful. This would persuade people to buy the digipak.

There is a difference in the use of colour in these album covers,with two being quite bright and lively and the other being quite dark. This has inspired me to differentiate between colour on my front panel and my back panel in relation to using contrasting colouration between real time and events that happened in the past (flashbacks).

Possible Print Production Ideas

This was my first idea, I like the image of the two characters siting on the bench, although it doesn't show their faces, you can instantly tell that they enjoy each others company, therefore they have a strong connection within their friendship.

  For the second panel, I chose the image of them taking a photo of the view of the city as it also displays the fact that they enjoy spending time with each other and appreciate doing the little things with each other. However, I thought that instead of one shot, it may be better as a panorama shot or I could use a panorama shot of Mousehold.

   For the back panel, I thought that the visual of an empty bench would be a good representation of the concept of the music video as the music video illustrates how the two individuals have drifted apart. However, this picture and the music video is also ambiguous as an audience may interpret it differently. I also wrote a track list on the back which include other tracks the artist (AnxiousAlibi) has done - promoting the artist further. I thought it would be appealing to an audience to use the bench for the front and back panels as it will make the audience curious and want to watch the music video.

 This was my second idea. Instead of using the image of them taking photos of view in the middle, it could actually be used as the front panel because as I mentioned previously, I consider it to capture their friendship adequately.
   Therefore, I chose to put the bench picture across the inside rather than on the front as I adore this photo, so I could still potentially use it in the digipak.
   For the back panel, I chose a black and white picture of the actors walking towards each other but their faces are hidden. I like this idea as it shows another mood to the narrative that is involved within the music video. I think this makes it more interesting as it is mainly a happy video, but as the audience looks at the back panel, it will make them wonder what's happened, intriguing them to watch the music video. Further emphasising the ambiguity within the music video.
  The artists name will be on the front panel and the track list will be on the back panel.

However, my group and I have been out on a photo shoot to capture more potential images, which I will be posting soon.

Music Video Final Cut

Music Video Rough Cut

Possible Photos for Print Production

These are images that stand out to me in the music video I have produced, therefore I thought this could potentially be used in my print production. The pictures of both the actors/performers demonstrate a lot of chemistry within their friendship - they are enjoying each others company and this is what comes across in my production. However, the close ups of their faces is powerful to an audience as they can identify with who each person is and who and what the music video will be focused on. I think outof these photos my favourite ones are where they are sitting on the bench and the one where they are standing together taking photos of mousehold. I think they both capture the concept of my music video and would be fantastic to use for my front panel.

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Applying Narrative Theory to Music Videos